Online legal services help small businesses get legal assistance quickly and cheaply. 

Top choice: LegalShield

LegalShield seems to offer the best range of features at a great price point, with packages and plans suitable to different sizes of businesses and with a wide range of potential legal needs. Because of their comprehensive packages, their affordability and LegalShield’s excellent user experience and innovative features, we’ve ranked them as our top online legal service.

Top 5 online legal services for small businesses

  1. LegalShield: Comprehensive coverage from an easy-to-reach team with a custom legal plan and discounted extra legal assistance, with a sensible price structure reflecting the size of your business.
  2. RocketLawyer: A membership-based legal service giving access to features like business formation and trademark services. You can buy standalone legal services, but membership is more affordable. RocketLawyer gives discounted access to extra legal assistance.
  3. LegalZoom: The classic online service, LegalZoom have established themselves as the go-to provider with a great track record and reasonable pricing. For particular services, other providers may be cheaper.
  4. While provide a range of services for established small businesses, their real focus is on business formation. More expensive than average.
  5. UpCounsel: The most distinctive of our five online legal services, more of a marketplace than a service provider. You post legal work and get affordable bids from pre-screened lawyers.

How we ranked online legal services

We ranked the online legal services we reviewed based on the following four key criteria:

  • Features – What benefits do users or members get? The more useful features an online legal service provided, the higher we scored them.
  • Price – To get a high score from us, an online legal service had to offer their features at a great price.
  • Customer Support/Accessibility – Online legal services are supposed to be convenient. We gave extra points to online legal services who made accessing their services quick and easy.
  • User Experience – Law can be confusing enough. Online legal services should make getting your legal work done simpler, not harder. We ranked companies higher for delivering a great user experience.


Best online legal service for small business: LegalShield

Small businesses want online legal services that offer the legal assistance they need, whether planned or unplanned, without fuss, at a fair price. That’s what LegalShield does. LegalShield delivers an extraordinary range of features to their member at an excellent value, with innovative and easy-to-reach support, as well as a beautifully designed app and website.

LegalShield features

LegalShield offers the most comprehensive range of features across all their price plans. From free tools to help you answer your questions, though to a custom legal plan and even significantly discounted access to extra legal support not included in your initial coverage (although the vast majority of your needs likely will be), LegalShield seem to have designed their online legal service with the end user in mind.

LegalShield membership comes with legal support in the following areas:

  • General consultations
  • Designated consultations
  • Contract and document review
  • Debt collection assistance
  • Carrying out phone calls and sending letters
  • Trial defense support
  • Business formation
  • Taxes
  • Trademarks
  • Immigration
  • Antitrust
  • Imports/Exports
  • Intellectual Property
  • Legal agreements
  • And more.

LegalShield seemed to provide the most at no extra cost of the different online legal services we reviewed. Combined with the 24/7 support available by phone, email, or mobile app, we believe that LegalShield offers businesses real peace of mind and solid service.

Cost of LegalShield

LegalShield’s legal assistance for small businesses is available in three versions:

Name of Package Price Per Month Company Size
Small Biz 10 $39 Small businesses with up to 10 employees
Small Biz 50 $89 Companies with up to 50 employees
Small Biz 100 $149 Businesses with up to 100 employees

Considering the challenge of offering legal support to a business of up to a hundred people, these prices offer excellent value to small businesses. If you need extra legal assistance, LegalShield also provide discounted access to members of up to 25% off.

LegalShield: What’s not included?

This will depend on the specific custom legal plan that you receive from LegalShield when engaging their services. However, their membership benefits are comprehensive and should comfortably suit the legal needs of most small businesses.

See full LegalShield review here.


RocketLawyer: Powerful legal assistance online

If you’re weighing up your options, one of the strongest online legal services available is RocketLawyer. RocketLawyer is a fast and comprehensive online legal service that offers small businesses two main kinds of assistance.

First, RocketLawyer can provide many of the more common types of legal work on your behalf directly. Second, RocketLawyer offer discounted access to legal assistance to their members from their own lawyers.

RocketLawyer features

While RocketLawyer also offer personal services, we’re focusing on their legal assistance for small businesses. These fall into four areas:

  • Starting a business
  • Renting a property
  • Creating contracts
  • Protecting your intellectual property

RocketLawyer’s package options are straightforward, with most of their services accessible to Premium members at little or no extra cost. These specific services cover:

  • Business formation
  • LLCs
  • Non-Profit Organizations
  • Freelance/Independent contractors
  • Contracts and service agreements
  • Running a business/compliance
  • Labor and employment
  • Intellectual property (IP) and licensing
  • Trademarks
  • Copyright
  • Patents

RocketLawyer can help by filling out documentation, guiding you through the process, and taking much of the drudgery off your plate. They offer solid customer support by phone, email, and online chat.

Cost of RocketLawyer

RocketLawyer’s prices are easy to understand. While you can access many of their services as a non-member, it’s always more expensive than the monthly Premium membership fee of $39.99 per month. At the time of writing, RocketLawyer are currently offering a free 7-day trial.

RocketLawyers prices are comparable to those of LegalZoom, their best-known competitor.

The value of Premium membership to RocketLawyer is improved by access to pre-screened lawyers at lower rates than you’ll usually find on the open market.

RocketLawyer: What’s not included?

RocketLawyer’s plans vary, but are all comprehensive. Services not included with Premium membership are rare. However, their initial offering is less generous in terms of features than those LegalShield will provide. Their app is also missing some forms you’ll find on the RocketLawyer desktop site.

See full RocketLawyer review here.


LegalZoom: Fast and effective online legal assistance

LegalZoom, a well-known online legal service catering both to small businesses and individuals interested in starting one. LegalZoom’s services cover wills and trusts, legal plans, intellectual property, and business formation. They can also help you get an attorney at a reasonable rate.

LegalZoom features

LegalZoom is an online legal service, not a law firm. Although they can provide guidance and support with common legal matters affecting small businesses while helping you through legal processes, LegalZoom won’t represent you in court. However, if you need courtroom representation, LegalZoom can help you arrange it.

LegalZoom have so far helped start over one million LLC’s, completed 175,000+ DBA’s, and had their clients’ filings accepted in all 50 states. When deciding between different online legal services, LegalZoom’s track record is something to consider.

Like LegalShield, RocketLawyer and UpCounsel, LegalZoom provide access to a network of attorneys at relatively low-cost. With a paid monthly plan, you get unlimited thirty-minute legal consultations.

Cost of LegalZoom

LegalZoom’s prices and packages vary. Consider their Trademark Registration service; LegalZoom offer a ‘basic’ plan at $199 and a ‘complete’ plan for $219. Other services may be cheaper depending on the area; LLC filing starts at $79 plus filing fees. Remember that as business expenses, you’ll be able to right these off on your tax return.

Overall, LegalZoom are in the middle of the pack when it comes to cost but offer a high-end service.

LegalZoom: What’s not included?

LegalZoom’s services are comparable to RocketLawyer’s for their comprehensiveness, and if you’re in doubt about what they can provide be sure to check their website.

See full LegalZoom review here. Great for starting out

Similar to LegalZoom, offer a range of online legal services to small businesses but focus on people looking for business formation. However, while you could call LegalZoom an online legal service offering business formation, you can think of as a business formation service who also happen to offer other online legal services.

Price-wise, they’re on the slightly more expensive end of the spectrum. features

As of 2019, every package includes these services:

  • Checking company name availability
  • Preparation and filing of articles of incorporation and similar documentation
  • Next business day processing
  • A registered agent service (free for the first year)
  • Lifetime company alerts
  • Online order status tracking
  • Free business tax consultation
  • Lifetime customer support
  • Online access to your incorporation documents offer a simple drop-down menu to select the legal service you need (like ‘create an LLC’) and your state. From there, can provide you with one of three levels of a package (Silver, Gold, and Platinum) to choose between.

The features you get with each package differ by price. You can use this chart to decide which is right for you:

Using is straightforward. However, compared to LegalShield, LegalZoom and RocketLawyer, the interface is bare and doesn’t feel as modern or streamlined. Quality technical support is available, however.

Cost of

The Silver plan –’s lowest – sells for $49 per month. However, once you include state fees that number goes up to $99 if you’re in Colorado, for example. State fees naturally vary by state. Their top plan, Platinum, costs $299 excluding state fees.

You can use to file your business tax return. However, it’s costly compared online filing software such as TurboTax or H&R Block. What’s not included?

Online legal services regularly update their features. Always check their website before deciding on one. If you want to start a small business then is excellent. However, for other legal services you’d be wise to also consider other providers, who may have more well-rounded legal services to offer.

See full review here.


UpCounsel: An alternative online legal service

UpCounsel is different from other online legal services because it’s a marketplace rather than a legal assistance provider. Rather than paying for a monthly subscription in exchange for fixed services, you place a job on their site and pre-screened lawyers send you bids, which you can decide between based on cost and what they promise to deliver.

UpCounsel features

The UpCounsel marketplace gives your small business access to lawyers who can perform different kinds of legal work at highly competitive rates.

On UpCounsel you will find lawyers suited to a range of specific needs commonly faced by small businesses. You’ll give UpCounsel information in a quick and easy form to help them filter your results.

UpCounsel can connect you with legal assistance in the following areas:

  • Startup specific legal support
  • Selecting and forming the right business structure
  • Contracts and agreements
  • Intellectual property
  • General counsel
  • Immigration
  • Real estate
  • Employment
  • Tax
  • Lawsuits and disputes
  • Raising capital and funding

Once you’ve got your lawyer, they’ll help you further by offering the following online collaboration tools:

  • Workflow management
  • 24/7 support
  • Legal documents created by professionals
  • Document management and storage
  • An E-signature tool

Cost of UpCounsel

Due to their bidding system, UpCounsel can’t guarantee specific prices for particular services. However, you can be confident that you’ll get legal assistance at a lower price than on the open market due to the elimination of many overheads.

UpCounsel does offer sample hourly rates and fixed fee packages to give you an idea of how much you might end up paying for legal assistance.

UpCounsel: What’s not included?

Almost every feature you’d expect from an online legal service, except for access to lawyers at competitive rates.

See full UpCounsel review here.